Procter & Gamble plans to sell about 100 “underperforming” brands to better concentrate on its core products, the company announced last month. During an earnings call, chief executive officer AG Lafley, announced plans to streamline its business to focus more on 70 to 80 of its biggest brands including the billion dollar brands like Tide, Pampers and Oral-B. Though the company did not specify the brands it plans to keep or divest, it stated that these 70 to 80 brands have accounted for 90%...